ONTARIO, CANADA - Natural nourishment has long been the central focus at Highline Mushrooms. In 2007, the grower became certified organic, and has since leveraged advanced growing methods and controlled growing environments to grow high-quality, ultra-fresh mushrooms.

“Many perceive organics, including mushrooms, to be more nutritious and environmentally friendly due to sustainable growing initiatives and the lack of pesticides,” commented Kelly Hale, Vice President of Sales, Marketing, and Distribution. “We are seeing the impact of consumers seeking organic mushrooms in the US Mushroom Council’s data that shows a 4.7 percent increase in total dollar growth and 12 percent volume growth in the last four-week period.”

According to the US Mushroom Council, organics accounted for 11 percent of total mushroom sales in the United States last year with over $164 million dollars sold. Over the last four weeks, organic mushrooms have out performed the entire organic produce category with a 12 percent increase in volume sales, a press release stated.

“Now is a great time to promote organics at retail as we lead into long summer weekends and outdoor grilling season,” enthused Hale. “We want consumers to pick up organic mushrooms at every trip to the grocery store as they scoop up other nostalgic summer favorites like corn and watermelon. With over 89 percent of consumers willing to pay more for organics, it ultimately results in a bigger ring at retail.”

Highline Mushrooms will be exhibiting at the Organic Produce Show at booth #511, so be sure to stop by!