SAN FRANCISCO, CA - Combining technology, shopping, and games, Instacart is aiming to transform the grocery shopping experience for its retail partners. By integrating AI to enhance rewards and savings, the company's Caper Carts now feature gamified quests, location-based coupons, and aisle-aware advertising to boost customer engagement.

“Caper Carts are ushering in a new era at the grocery store—making shopping more delightful while delivering a seamless experience for customers,” said David McIntosh, Chief Connected Stores Officer at Instacart.

These new features let customers engage in interactive mini-games while shopping, making grocery trips more enjoyable. The upgraded carts will also call out various savings opportunities for shoppers. A recent survey found that 83 percent of consumers are ready for AI-powered savings.

“As one of the first grocers to understand the value Caper Carts provide, we're excited to introduce gamified experiences and expand access to digital coupons,” shared Charlie McWeeney, Vice President of Technology, Digital, and Retail at Wakefern Food Corp.

Location-based coupons will alert customers to nearby deals, and the Caper Carts' indoor location capabilities enable personalized coupon alerts.

The introduction of aisle-aware advertising further allows CPG brands to engage customers with targeted promotions as they shop. Brands like General Mills and PepsiCo are already piloting these location-based ad formats, creating a more personalized shopping journey.

“Customers love watching their running total and clipping coupons directly on the cart—which is ultimately leading to larger basket sizes,” said Bob Hardester, Chief Information and Supply Chain Officer at Schnuck Markets.

For more innovative approaches to adapting to rising consumer preferences, keep reading ANUK.