The International Fresh Produce Association and Foundation for Fresh Produce Boost Influencer Engagement; Alex DiNovo Shares
NEWARK, DE & WASHINGTON, DC - Amid the continued rise of social media, the International Fresh Produce Association (IFPA) and the Foundation for Fresh Produce (FFP) are building their influencer engagement strategy. Recently, the pair connected with dietitians during two key initiatives: The Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo (FNCE) and The Retail RD Immersion Event at IFPA’s Global Produce & Floral Show.
“The work that the Foundation for Fresh Produce is doing to connect with and educate dietitians is unmatched,” said Alex DiNovo, President and Chief Operating Officer, DNO Produce and incoming chair for the Foundation for Fresh Produce. “We’re thrilled to champion and continue this work in 2024 to advance the global nutrition narrative around fruits and vegetables and help to grow a healthier world by changing the trajectory of human health through produce. We could not do this work without dietitians who are on the front lines educating, counseling, and communicating with consumers every single day.”
The events delivered on the Foundation’s mission to grow a healthier world by improving access, boosting appeal, and forging alliances that increase the consumption of fruits and vegetables. According to a release, the organization plans to do this through engagement, inspiration, and tailored education.
IFPA and FFP showed up in a big way at FNCE with its Have A Plant® Booth. It featured fresh fruits and vegetables, Have A Plant® t-shirt giveaways, and a 360 photo booth where attendees could share videos on their social media channels. At the event, the IFPA team connected with over 2,000 dietitians.
At the GPFS Retail Dietitian Immersion Event, FFP hosted 20 influential retail dietitians. For over a decade, this signature event has provided consumer-facing retail dietitians access to the latest produce innovations, new research and behavioral insights, and tools to inspire fresh fruit and vegetable consumption habits in-store and online.
The event featured four days of education sessions, experiential tastings, an LA Retail Store Tour of Sprouts, Erewhon, Gelson’s, and Northgate Market sponsored by Duda Farm Fresh Foods, and networking opportunities.
To see how IFPA and FFP will further engage in the social media realm, stay tuned to AndNowUKnow.
