WASHINGTON, DC - Are you following along with the Fresh Impact Tour? Last week, the International Fresh Produce Association (IFPA) held its first tour stop in Salinas, California, in collaboration with Taylor Farms, bringing IFPA team experts to explore its facilities.

“IFPA exists for our members and because of our members,” said IFPA Chief Membership Officer Miriam Wolk. “We are always excited to welcome members to our events each year, but we know that fully supporting our industry means going to where our members are. We’re grateful for the tour stop hosts and are looking forward to seeing our members in their own elements, where we can learn more about how IFPA can support the industry as we all grow a more vibrant future for all.”

There are two more tour stops on the calendar right now—May 23 in Cashmere, Washington, at Crunch Pak and May 24 in Yakima, Washington, at Superfresh Growers—with more to come throughout the year. While also gathering regional industry members for important networking, members from the Government Relations and Food Safety teams will attend the events to provide updates, answer questions, and learn about regional needs. The attendee lists for each event will be kept local to maximize networking benefits and to tailor updates from experts.

At the Salinas tour stop, Taylor Farms hosted industry members from the area to celebrate the return to Salinas alongside the IFPA Fresh Field Catalyst Accelerator participants; IFPA and member experts on technology, food safety, and government relations; and staff from U.S. House Representative Jimmy Panetta (D-CA).

A press release noted that IFPA Vice President of Innovation Vonnie Estes was on hand to introduce the Accelerator participants. Chief Policy Officer Robert Guenther was also present to give an update on policy progress and priorities. Donna Lynn Browne, Senior Director of Food Safety and Social Responsibility of Naturipe Farms, represented the Food Safety Council with an update on the work of the council and IFPA’s new Chief Food Safety and Regulatory Officer, Natalie Dyenson.

The tours are expected to continue throughout the year, and those who are interested in hosting one should contact the IFPA membership team.

For more updates on industry opportunities, stick with us at ANUK.

International Fresh Produce Association