Ippolito International's Jose Fonseca Discusses Romaine Program Advantages
SALINAS, CA - Whether it be for salads, sandwiches, low-carb wraps, or endless other meal ideas, consumers are in search of high-quality Romaine—and Ippolito International is armed and ready with a strong portfolio to help its partners satisfy this continuous demand.
“Our advantage in the Romaine category is our care during harvest,” explained Jose Fonseca, Director of Harvesting Operations, giving me an insight into the robust program. “Over time, our crews have worked hard to develop a culture of consistency and quality in our pack. It is shown in our final product. Also, since our crews are managed more directly, we can control the timing of our harvest according to what our customers need. In this way, we are better able to plan the supply of our overall acreage.”
Ippolito’s comprehensive Romaine program includes:
- Romaine leaf in a bulk 24 ct, 12 ct naked
- Sleeved and flip top in 24 ct packs
- Foodservice 4 x 6 sleeve
- Romaine hearts offered in 12/3 ct, 7/6 ct, 8/3 ct, 4/12 ct, 15/3 ct, and 18/2 ct zip bags as well as 48 bulk
“Currently, our Romaine is being grown in the Salinas Valley and Santa Maria. Our supply in Salinas is looking great. The weather has been cooperating lately, and we are in a strong supply position,” Jose shared. “Heading into the Labor Day weekend, we expect conditions to continue and quality to match.”
With the versatility offered by fresh and crisp Romaine, Ippolito International’s portfolio provides a wide variety of merchandising opportunities for retailers.
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