NEW ZEALAND and U.S. - In today’s competitive market, companies promoting their produce have had to get, shall we say, colorful in their methods. Nobody knows this better than T&G Global, who’s recent JAZZ™ apple promotion includes all the colors of the rainbow. The company has recently announced that its JAZZ apples are the official sponsor of The Color Run.

“The Color Run sponsorship enables us to offer our retail customers an exciting promotional opportunity that illustrates our commitment to increasing demand for JAZZ apples through consumer marketing initiatives that also deliver on retail objectives,” said Danelle Huber, Marketing Specialist for CMI Orchards, in a press release.

Known as the happiest 5k on the planet, The Color Run features over 40 events across the U.S. and JAZZ apples will be there every step of the way. As runners are doused from head to toe with a different colored powder at each kilometer mark, they’ll be working up a major appetite, and an estimated 150,000 samples of JAZZ apples will be passed out as a post-run snack. The end of the race is just the start of the party—the Finish Festival features music, dancing, photo ops, activity booths, vendors, and more!

The Color Run sponsorship is one of many ways that JAZZ apples delivers turn-key promotional opportunities to drive traffic to retail stores, inspire sales, and inspire repeat purchases to keep JAZZ apples top-of-mind year-round. Runners from major markets such as New York City, Los Angeles, Chicago, Dallas, and Seattle, among others. JAZZ wil also coordinate retail programs to align with The Color Run events to include denos, promotional ads and specials, and in-store displays.

In about half of the event markets, JAZZ will be partnering with retail customers to host The Color Run’s packet pick-up events, bringing brand exposure and thousands of shoppers to retail stores in advance of the events.

To continue to drive JAZZ-obsessed customers into retail customers’ stores, the brand launched an interactive store locator on its website.

“We hear from so many consumers via our social media platforms, website form submissions, and email who are actively searching for stores where they can purchase JAZZ apples,” said Brock Nemecek, Regional Marketing Manager for T&G Global. “Our adoption of Destini Store Locator technology not only simplifies that search for JAZZ fans, but also shortens the distance between purchase intent and the all-important cash register ring in-store.”

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JAZZ™ Apples