SANDPOINT, ID - As we’ve all transitioned to a more homebound lifestyle, many of us have had the chance to spend some extra time with our families. Litehouse has recognized this trend, and recently partnered with video rental company Redbox^® to drive sales to the produce aisle. The two have launched a new “Do Family Night Right” promotion aiming to inspire consumers during the month of October.

“Our insights indicate that over 50 percent of families eat dinner together at least six nights a week, so every night is an opportunity for families to reconnect,” said Camille Balfanz, Senior Brand Manager at Litehouse. “As families continue to spend more time at home and indoors this fall, the promotion will make Litehouse products and family-friendly activities more accessible and help make life a little brighter for families looking to create meaningful memories.”

Litehouse consumer insights recently revealed that while 89 percent of parents agree that the silver lining to stay-at-home restrictions is getting to spend more time with their families, 56 percent of parents said they are running out of new ideas for family night, meaning this campaign couldn’t have come at a better time.

The new Litehouse online and in-store campaign will drive consumers to retail with scratch-to-win game pieces via neck hangers on select products. At participating grocery retailers, consumers will have a one in two chance to win a free Redbox movie night for a one-day movie rental at the box or on demand. The partnership brings together the two of the most popular ingredients for family fun, as eight in 10 consumers report watching movies or eating dinner together during family night, according to a press release.

The promotion is also supported by an online resource center with downloadable recipes and family night ideas with new activities launched every Thursday in October. Consumers can also enter a sweepstakes for a chance to win family-friendly kits containing 25 days of activities, with weekly themes ranging from sports to superheroes, featuring arts and crafts supplies, activity sheets, free Redbox movie nights, Litehouse 20 oz Homestyle Ranch dressing, and other Litehouse family favorites.

Litehouse products recently earned the “Family Tested Family Approved” award seal, so consumers can trust that its line of creamy dressings, including 20 oz family-size dressings in an easy-to-use squeeze bottle and 13 oz dressing jars, have been tested by families, for families, and deliver on consumer expectations and standards.

The in-store campaign will include promotional displays, Redbox scratch-to-win game pieces, and discounted pricing on Litehouse dressings, dips, and caramel will be supported online with digital advertising, social media, and influencers to increase brand awareness and drive retail sales.

Litehouse dressings are available in the refrigerated produce department at grocery retailers nationwide in an assortment of sizes and formats, including convenient family size squeeze bottles, dip tubs, and glass jars, and pair well with family night favorites like pizza, salad, and tacos.

As our industry’s leaders continue bringing new strategies to market, AndNowUKnow will be here to report.

Litehouse