Litehouse's Paul Hemingway Discusses Seasonal Plans, Campaign Extensions, and More
SANDPOINT, ID - Deck the halls with dips and dressings—plus a whole bevy of other Litehouse products ready to wow your shoppers! To get the inside scoop on the supplier’s game plan for the end of 2023, I got in touch with Paul Hemingway, Vice President of Marketing and Communications.
“Litehouse has been working closely with our retail partners in order to prep for their store resets next year,” he began telling me. “We are continuing to deliver on our retail partners' needs, while also leaning into some of our top seasonal products. For example, our Litehouse Old Fashioned Caramel Dips and Freeze-Dried Herbs are very popular during the holiday season, so we're promoting those on social media to help elevate consumer awareness and interest.”
In addition to holiday promotions, Litehouse is also working with key retail partners to extend its Litehouse in the House campaign in stores via a new, limited-edition tailgate-themed LTO label for its 20 oz Homestyle Ranch Dressing.
“We are also excited to extend our Litehouse in the House campaign digitally and on social media, and we're going even bigger this year,” Paul continued. “The campaign gives Litehouse enthusiasts a slew of ranch dressing prizes to win all season long, including a Ranch Cave Sweepstakes in which one grand prize winner will win their very own Ranch Cave with football cave essentials. Also taking place will be ‘Take it to the House’ Instant Wins, where every Sunday, the first time there is an interception, kick-off, or punt return for a touchdown, we will give away free bottles of Litehouse ranch dressing.”
In addition to the Litehouse in the House campaign, Paul teased several exciting new licensing agreements and product innovations in the works.
“We're finalizing a few new licensing agreements and innovation plans for 2024 that are sure to meet the needs of consumers and infuse some excitement into the dressings, sauces, and condiments categories next year. We're also poised to shake up the better-for-you pasta set as we're rebranding our Veggiecraft brand and product portfolio,” Paul said. “We encourage our consumers and fans to follow along on social at @LitehouseFoods on Instagram, LinkedIn, and of course our website.”
While Paul had nothing more to share at the moment, he told me enough to glean that it will be a very exciting year ahead for Litehouse.
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