Loblaw Taps Stingray Advertising to Launch Audio Advertisements; Alfredo C.M. Tan and Eric Boyko Comment
MONTREAL, CANADA - Do you hear that? It sounds like a new retail partnership to me! Loblaw Media™, the retail media division of Loblaw Companies Limited™, recently teamed up with Stingray Advertising. The new partnership is bringing Stingray’s retail audio advertising network into Loblaw grocery stores this summer.
“Recognizing our unique ability to connect brands and customers, we’ve been busy over the last few years building an omnichannel retail media network, with both online and in-store capabilities,” said Alfredo C.M. Tan, Senior Vice President and Managing Director at Loblaw Media. “That’s why we couldn’t be more excited to join forces with Stingray Advertising. Combining their audio expertise with our national network of stores, we’re truly enhancing the audio experience for customers and brands alike.”
The Loblaw store audio network will span nearly 300 stores, including Loblaws®, Zehrs®, Real Canadian Superstore®, and other banners, with campaigns expected to begin mid-August. The collaboration provides brands with a unique opportunity to connect with customers via Stingray’s proprietary streaming media technology and Hivestack, a leading global programmatic DOOH ad server and SSP.
This partnership has been designed to make national retail audio inventory access within Loblaw locations as easy as possible while allowing versatility. Brands can now integrate in-store audio into their omnichannel media plans or explore a broader retail audio advertising network strategy.
“Our relationship with Loblaw Media significantly expands our in-store audio advertising network, opening up an exciting new avenue for advertisers to reach and connect with Loblaw grocery shoppers across Canada through Stingray technology,” said Eric Boyko, President, Co-Founder, and Chief Executive Officer of Stingray. “Our team is eager to demonstrate the effectiveness of this exciting new retail media channel with advertisers of all types to firmly establish physical stores as the next major media channel. We look forward to driving real innovation within the growing Canadian retail media category.”
Loblaw Media continues to pioneer innovation by focusing on the omnichannel experience. According to a press release, in-store audio can inspire product discovery, increase basket size, or spark excitement around launches and PC Optimum™ offers.
We look forward to seeing what this new partnership can do!
