SCHENECTADY, NY - At Market 32 and Price Chopper, the summer shopping experience is getting a splash of sunshine. Running through Labor Day, Summer Shines Here is a new initiative from Market 32 and Price Chopper to transform the customer experience with a light, uplifting look and feel across all stores and an expanded lineup of seasonal offerings that highlight the best of the season. From fresh local produce to grilling favorites and sweet treats, customers can make the most of summer while stretching their budget with added savings thanks to the new Summer Doubler program.

“Summer is about more than warmer weather—it’s about connection,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “Whether it’s finding the finest cut of meat, picking out the perfect produce, or being greeted with a bright smile at checkout, we want to be the start of where summer memories are made. From family cookouts to big celebrations, we’ll be a part of the moments that bring us together to share a meal when the weather is at its most beautiful in our communities.”

To turn up the heat on value, Market 32 and Price Chopper are also launching the Summer Doubler, a limited-time AdvantEdge Rewards program that gives members double points on nearly every purchase through September 1. It will double the savings that customers can earn all summer long. Members can activate the promotion online or through the Market 32 and Price Chopper app and enjoy even more value by spinning a virtual prize wheel for up to 500 bonus points—a feature created in partnership with Konekt.io, a global retail technology leader.

“The Summer Doubler takes everything customers already love about AdvantEdge Rewards and turns it up a notch,” said Bringhurst. “It’s a fresh, digital-first way to say thank you to our most loyal customers while inviting new ones to discover how rewarding it can be to shop with us. We’re pairing value with fun to make every trip a little brighter – and lighter – all summer long.”

Customers can explore more deals in a special weekly in-store Summer Shines Here flyer, which features over 30 low prices on backyard entertaining essentials. Whether planning a picnic, firing up the grill, or stocking up for a beach day, guests will find everything they need to make their summer shine brighter than ever.

For more details and to activate the Summer Doubler, visit pricechopper.com.