KINGSVILLE, ONTARIO, CANADA - Get ready to enter the dream world! Mastronardi Produce® is bringing its WOW® Utopia™ Strawberries to the 2024 Global Produce & Floral Show, showing off another exciting innovation from the SUNSET® brand.

“Our team continues to innovate in the berry category and redefine consumer flavor experiences,” said Paul Mastronardi, President and Chief Executive Officer of Mastronardi Produce. “All the unique elements of our WOW Utopia berries, from the taste to the packaging, each element harmoniously joins together to bring our vision of the finest strawberry experience to life. We are excited to see these elevated strawberries on the shelves.”

Offering a premium consumer experience, WOW Utopia Strawberries have brought innovation and intrigue to the berry aisle through their enhanced flavor profile, uniform shape and size, and elegant packaging, explained a release. The greenhouse-grown, non-GMO berries were developed through advanced breeding and growing techniques, designed to offer distinct sweetness and juiciness with fragrant aroma and balanced acidity.

As the release went on to note, each WOW Utopia berry is hand-picked and packed in a modern two-piece carrier built to precisely fit the berry’s signature proportions. The packaging calls to consumers with a sleek matte-black labeling band featuring reflective gold foil embellishments that emphasize the high-end nature of the product.

Food lovers and culinary aficionados will be drawn to the enhanced flavor and presentation of these greenhouse-grown berries, which deliver exceptional freshness and visual appeal. This enticing berry innovation is another step in Mastronardi Produce’s mission to deliver WOW flavor experiences to consumers.

Eager to experience the dream-like “WOW” for yourself? Make sure to stop by booth #1639 during the 2024 Global Produce & Floral Show!

For more show updates, stay tuned to ANUK.