OXNARD, CA - As many of us get ready to hit the trade show floor and rub—or in our case, bump, due to the pandemic—elbows with our fellow industry members at this year’s PMA Foodservice, Mission Produce has released consumer insights on the foodservice sector. Based on data collected, the supplier found that 77 percent of people who like avocados wish more of the category was available on menus, and to give foodservice buyers the chance to stock up, the company will showcase custom programs to provide fresh, ripe Hass avocados and mangos for every business.

“We can infer from our Avocado Intel findings that incorporating additional avocado dishes may be a way to boost profits and increase customer satisfaction, especially as many restaurants are facing pressure to make up for lost time during the pandemic,” said Bryan Garibay, Food Service Sales Manager. “We look forward to discussing our insights and educating our foodservice clients on how to increase their business with avocados at the upcoming PMA Foodservice tradeshow.”

Mission’s in-house intelligence capabilities, Avocado Intel, shows that 76 percent of people who enjoy avocados are more likely to order a dish with the fruit in it than without. Additionally, 91 percent of them are likely to pay more, willing to spend $2 extra to add avocado to their plates, according to a press release. This creates a space that foodservice operators can fill with Mission Foodservice and its supply of avocados for eateries of all kinds.

The supplier offers a year-round program, 24-hour flexibility, anytime delivery options, and hands-on training and education, creating a successful formula for buyers and operators alike.

As eating out begins to pick up again, with 57 percent of Americans reporting being completely comfortable dining indoors, according to Mission’s data, now is the perfect time to start prepping for an upswing in consumers looking for green gold on their menus.

“The industry is beginning to see an uptick in foodservice, which signifies a substantial growth opportunity, and we're here to guide our clients to manage the anticipated increase in demand," continued Garibay. “We’ve demonstrated great success in adapting our processes to better support the evolving needs of our clients, including last-minute add-ons, daily shipments, ripe specification suggestions, training and education, among other practices.”

To find out more about Mission’s Foodservice offerings, buyers and operators can find the company at this year’s PMA Foodservice, where they can discuss Mission’s latest expansion projects and gather information to serve their customers.

“We’ve been eager to reconnect with customers face-to-face. The promising results from our Avocado Intel findings, coupled with our expertise in avocado category management, have properly positioned us to bring more avocados to the dining experience for consumers,” said Garibay.

I, for one, can’t wait to head to Mission’s booth, #312, to see what the avocado maven has to offer. See you there!

Mission Produce