OXNARD, CA - Tomorrow is the kickoff of Asia Fruit Logistica in Hong Kong, and we know a few industry friends who will be in attendance. Mission Produce™ is one such supplier, with special representation from its Peruvian operations team and a showcase of its continued developments in vertical integration to promote a year-round supply.

“Mission Produce sees a runway of opportunity to drive demand for ripe avocados in Asia,” said John Sheehy, Export Sales Representative. “Mission Produce is positioned to supply the market year-round with a strategic sourcing strategy that diversifies our supply throughout the calendar year and vertical integration that promotes supply reliability. In tandem, our expert cold chain management, advanced technology, on-farm hydrocooling, and more, promote consistent quality. We look forward to connecting with customers on the many advantages of trusting Mission Produce as a strategic partner.”

In addition to Sheehy, the Mission Produce team in attendance will include Taka Fujishima, Asia Sales Representative, and Michael Horney, Director of Commercial Operations in Peru. According to a press release, the team will provide specialized insight into Mission’s Peruvian field and packing operations.

Mission is vertically integrated in Peru, Colombia, and Guatemala with 5,600 hectares in production as of June 2023, as well as another 250 hectares in production in South Africa as of February 2023. The supplier currently sources from Peru, California, Chile, Colombia, and the Dominican Republic for the Asian markets. A recent trade agreement for the export of avocados from South Africa to China will potentially allow Mission to incorporate South Africa as a supplemental supply source for the market in 2024.

Visit Mission Produce in Hall 5 - Booth #5Q23 for more information.

We look forward to all the partnerships that come out of this exciting show!

Mission Produce™