OXNARD, CA - The team at Mission Produce™ is packing its bags and jumping on an international flight in the name of innovation. The supplier will be attending Fruit Logistica Berlin from February 7–9, where it will showcase its exclusive Mission Control ripening system that is promoting a new standard of reliability for ripe-and-ready avocados in the United Kingdom.

"We're introducing the market to a new standard of quality and reliability that we believe will drive demand for avocados in the U.K.,” said Paul Frowde, Managing Director, Mission Produce U.K. and Europe. “With Mission Control, and as Masters in the Art of Ripening, I believe we’re the only supplier with this level of control over the ripening environment. Atmosphere control isn't new to the industry, but this level of precision is– and it’s the reason Mission Produce is the go-to supplier for high-quality, ripe avocados.”

Mission Control is an advanced ripe room technology, enabling next-level precision for atmosphere-controlled ripening. According to a release, it achieves as much as a 38 percent improvement in quality consistency compared to the industry standard ripening system.

The innovation was manufactured in partnership with Cross Refrigeration, a global leader in advanced temperature controls, and has been tested on both the lab and commercial production levels in partnership with Dr. Jem Burdon, a postharvest specialist and industry expert in fruit ripening from The New Zealand Institute for Plant and Food Research Limited.

“Developing Mission Control in exclusivity has provided us with a database of fine-tuned controls to most effectively ripen fruit of any condition,” said Adam Shaw, Technical Director, Mission Produce U.K. “This step-change to the industry ripening standard indicates new possibilities for the adoption of ripe avocados at the consumer level. As we continue to improve product reliability and quality consistency, we believe we can strengthen consumer trust in our products.”

In response to the success Mission Produce U.K. achieved in its first year, the company is doubling its ripening capacity at its state-of-the-art forward distribution center in Dartford, U.K. It is scheduled for completion in Spring of 2024, with new ripening rooms all designed to feature Mission Control technology. In addition, Mission Produce plans to add mangos to its product portfolio, which will also be ripened using Mission Control.

Mission will be located at Fruit Logistica in Hall 25, Stand B-31.

To read more about this innovation, click here.

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