JACKSONVILLE, FL - Winn-Dixie’s freshened up an old format, both in its look and its offerings. Looking like an entirely new store, this latest launch is the result of a remodel that is speculated to have cost the retailer millions of dollars and took months to complete.

"It's fresher and brighter and more contemporary and I think that it'll appeal to the changing taste of the customers here in Jacksonville,” Ian Mcleod, President and CEO of Winn-Dixie’s parent company Southeastern Grocers, told WOKV.

This is the latest in a series of moves from the company to emphasize produce. As we reported previously, Southeastern Grocers initiated its “Down Down” pricing program, cutting prices on 400 grocery staples, including fresh produce, meat, dairy, and more to make them more accessible to consumers in all its banners, including Winn-Dixie.

Offering fresh ingredients, naturals, and organics, Mcleod told the publication that, if successful, this newest design would act as a pilot for future models, even calling it “the store of the future.”

"People are busy during the day, they're looking for meal solutions, and they're looking for value. We wanted to try and offer that,” Mcleod said of the new strategy.

Winn-Dixie will be utilizing local sources as part of the new practice, including local farms and craft breweries, according to the report.

Located in Bay Meadows, Florida, the new store opened its doors yesterday, Feb. 4th.

Will this set off a new trend for the chain as it looks to meet changing demands? Keep checking in with AndNowUKnow as we follow all the latest retail moves.

Winn-Dixie Southeastern Grocers