DENVER, CO - As we continue to emerge from the throes of the pandemic, operators are coming back with a vengeance. Potato operators in particular have been hard at work to ensure the success of the category, and Potatoes USA recently released some insightful data.

The organization reports that potato retail sales increased in dollar sales by 17.2 percent but decreased in volume sales by 1.3 percent from October to December 2022 compared to the same period last year. Despite this slight decrease, volume sales remain above pre-pandemic levels.

All categories of potatoes increased in dollar sales, the most significant being for frozen potatoes by 33.1 percent, followed by fresh potato sales at 20 percent, and instant potatoes at 14.5 percent. Refrigerated potatoes were the only category to increase volume sales by 3.3 percent. The largest decline in volume, according to a press release, was instant potatoes and canned potatoes.

Fresh potato dollar sales were up for all varieties except Fingerling and purple. The most significant decrease in volume sales were purple, white, and red potatoes. All pack sizes, except those greater than 10 lbs, saw an increase in dollars. Volume sales for all pack sizes of 5 lbs or less increased, with the most significant growth in 5 lb bags and bags less than 2 lbs.

The press release went on to note that on average, consumers spend $2.15 per pound for potatoes at retail, which is less than the prior quarter’s average cost of $2.35 per pound. Amidst the price increases, potatoes are still considered an affordable product as dollar sales have continued to grow, and the volume of potatoes consumers purchase remains above levels in 2019.

IRI compiled these figures by working directly with retailers, and Potatoes USA accepts no liability for the content of these reports or the consequences of any actions taken based on any information contained herein.

For more information on this staple category, stay tuned to ANUK.

Potatoes USA