LA QUINTA, CA - Prime Time International is bolstering its leadership team, welcoming an experienced industry player to its ranks. The premier bell pepper, sweet mini pepper, and asparagus provider recently announced its newest Director of Business Development, appointing Patrick Cortes to the role.

“I’m pumped to join Prime Time International and help drive the customer experience and deliver meaningful growth to our retailers and foodservice operators,” commented Cortes on his new role. “My skill set meshes perfectly with the industry-leading farming and marketing operations that have been built, and I look to add value across the supply chain.”

In this new position, Cortes will play a crucial role in expanding the company’s existing market share, driving revenue and margins, and enhancing the company’s overall presence and brand visibility. He wields over 16 years of produce industry experience and a wealth of expertise in business development, market strategy, and team leadership.

As a press release stated, his impressive skill set and commitment will help generate new business, leverage existing relationships, and expand Prime Time's distribution.

“We are excited to welcome Patrick to Prime Time. His dedication to the industry and strategic thinking will play a key role in our company’s success,” said Mike Way, President and Chief Executive Officer.

Brian Miller, who currently serves as Director of Business Development, also commented.

“We trust that Patrick will deliver top-notch service to our customers and associates. Having him on board will help us reach new heights,” added Miller.

Headquartered in the Coachella Valley, Prime Time operates five sales offices and nine shipping locations across the United States and Peru.

Congratulations to Patrick Cortes for joining this powerful produce operation!