LAKELAND, FL - Publix is broadening its reach across the South thanks to the addition of two new store locations, including one for its small-format specialty, natural, and organic GreenWise Market. Fort Lauderdale gets the honor of welcoming the new GreenWise Market, while Raleigh celebrated the grand opening of its new Publix yesterday, November 28, according to news source WRAL.

Fort Lauderdale now houses six GreenWise Markets, with the new location marking the second site for the new-format stores in South Florida.

“South Florida is such a large, diverse area, and we believe our customers in the Fort Lauderdale community will appreciate the environment and curated products at GreenWise Market,” said Senior Vice President of Retail Operations Kevin Murphy in a press release. “We’re excited to continue growing this new concept in our market area.”

The new GreenWise Market will set up shop on the southwest corner of Southeast Third Avenue and Southeast Second Street. The opening date has not yet been determined. The new traditional Publix store is located at 9640 Leesville Road, in Raleigh, North Carolina.

Where will Publix take its traditional and GreenWise Market stores next? AndNowUKnow will continue to keep an eye peeled on what’s new in grocery retail.

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