LEAMINGTON, ON, CANADA - In the past year, Pure Flavor® has remained a symbol of strategic, accelerated growth. After seeing a 160 percent increase in its owned acreage in the span of one year, the greenhouse grower is laying the foundation for further growth in the coming year through significant capital investments.

“We have an aggressive plan for growth that will allow us to deliver more, high-quality fresh produce, more quickly and efficiently to retailers and consumers across North America,” Jamie Moracci, Chief Executive Officer, shared. “Our strategic focus on expanding our locally-grown program continues to facilitate our ability to meet the growing demand for Pure Flavor produce, and drive growth for our business, alongside our grower partners.”

Coming out of one of the highest growth periods in its history, Pure Flavor is primed for another season of rapid development. This recent growth is the result of several acquisitions and expansions of its network.

In 2023, the company acquired over 120 acres of greenhouse assets, including DeTemporada Farms, a pepper greenhouse in Merlin, Ontario; a high-tech greenhouse adjacent to its flagship farm in Leamington, Ontario; and Illinois-based MightyVine®, a high-tech greenhouse and recognized brand in the Midwest. Pure Flavor also added a distribution center in McAllen, Texas, a press release noted.

Through its greenhouse in Peach County, Georgia, Pure Flavor has bolstered several “Locally Grown” programs for retailers. The farm’s location has enabled the delivery of fresh Georgia-grown tomatoes to consumers across the Southeast, even in the winter, the release stated.

The supplier now has plans to double the acreage of the existing Georgia farm in the near future—with the Georgia farm seeing its highest yields on record and a nearby distribution center in Byron, Georgia, built to accommodate growing supply.

The expansion of Pure Flavor’s Georgia greenhouse is expected to be announced in the coming months.

“We continue to see a growing demand for local, USA-grown produce,” added Matt Mastronardi, Executive Vice President. “Without question, this is an exciting area of opportunity for us to drive growth within the category, both for our business and for our retail partners.”

Bearing the Georgia Grown label, Pure Flavor’s Georgia-grown tomatoes are recognized by consumers for their exceptional quality and flavor.

“Our retail partners in the Southeast are seeing year-over-year sales growth stemming from Georgia Grown programs,” Mastronardi stated. “We see a lot of runway to continue to expand our supply and our product offerings.”

Pure Flavor will be showcasing its high-quality Georgia Grown produce at the Global Produce & Floral Show in Atlanta, Georgia, this week, so don’t forget to stop by!