CHELAN, WA - The continuation of a unique partnership positions Rockit™ Apples for a boost in consumption. The brand, which is exclusively grown and marketed in North America by Chelan Fresh, is moving into its third year of partnership with the Special Olympics for fall 2024 and into 2025. By advocating for health and wellness for all, this collaboration helps make an impact on the lives of athletes and individuals with intellectual disabilities who face daily discrimination.

“We are honored to partner with Special Olympics in 2024 and 2025 to support their mission of inclusivity and empowerment,” said Julie DeJarnatt, Director of Brand Strategy at Chelan Fresh. “Our shared values of bravery, resilience, and wellness make this collaboration a perfect fit, and we are eager to work together to raise awareness about the incredible achievements of athletes and individuals with intellectual disabilities.”

The Special Olympics’ mission of connecting the world around inclusion aligns perfectly with Rockit Apple’s commitment to nutrition, wellness, and the spirit of bravery. As an organization that prioritizes providing healthy, convenient, and delicious snacking options, Rockit Apple is excited to join forces with the Special Olympics to create positive change on a global scale.

As the third year of partnership begins to unfold, consumers can now find the Special Olympics’ “On Pack” Scan for Inclusion on the Rockit Apple tubs in stores across the United States, a press release noted.

Rockit Apple team members have shared Rockit at regional games across the country over the past year in seven states: California, Texas, Tennessee, Georgia, Pennsylvania, Washington, and Illinois. They look forward to bringing Rockit to seven upcoming events as well.

The Rockit-Special Olympics partnership will help inspire and motivate individuals and communities around the globe to challenge misconceptions and stereotypes about athletes and individuals with intellectual disabilities. The Special Olympics support nearly 4 million athletes and Unified Partners in more than 200 countries and jurisdictions around the world through community programs every day.

Cheers to this impactful partnership!