NEW YORK, NY - Sensei, a global leader in autonomous retail technology, is proud to announce the official debut of its groundbreaking autonomous supermarket at NRF 2025: Retail's Big Show, taking place in New York City from January 12-14. Sensei introduces real-time basket technology and an autonomous experience with assisted sales; transforming customer convenience and operational efficiency.

"Sensei's technology goes beyond eliminating checkout lines - it enhances the entire shopping journey while providing retailers with invaluable real-time data to optimize their operations," said Vasco Portugal, CEO and Co-Founder of Sensei. "We're excited to bring this transformative solution to larger scale supermarkets and challenge the retail industry with what's possible."

At NRF 2025, Sensei will showcase a live demo of its autonomous store concept at Booth 117 in the FoodService Innovation Zone. Attendees will experience firsthand how Sensei's technology creates a seamless shopping experience, combining:

• Autonomous Grocery Solutions: Consumers grab items like cereal, milk, or pasta, and their virtual basket updates in real-time
• Assisted Sales Integration: Retailers can redeploy staff from checkout lines to high-value roles, such as supporting bakery or deli operations
• Smart Integration: Automated systems like coffee machines can be seamlessly incorporated into the autonomous ecosystem

Pioneering Retail Innovation

Sensei's proprietary AI technology combines computer vision, machine learning and sensors to achieve 99% accuracy in tracking consumer interactions with products, a significant improvement over existing autonomous solutions. Shoppers enjoy transparency, as purchases are displayed in real-time, eliminating the friction of scanning and lines.

Exclusive Launch Announcement

Sensei's presence at NRF coincides with the launch of its 1,200+ square-meter autonomous supermarket in Portugal, in partnership with MC (Sonae Group), the country's leading grocery retailer. This groundbreaking achievement sets a new benchmark for large-scale autonomous retail environments.

According to a press release, this innovative retail environment integrates AI-powered computer vision, shelf sensors, and real-time inventory tracking to provide unparalleled accuracy and convenience for consumers while delivering valuable behavioral insights and operational efficiencies for retailers.

For more from the press release, click here. And stick with ANUK for more retail news.