QUINCY, MA - After recently expanding its warehouse footprint, the retailer is further developing its services. Stop & Shop is enhancing its e-commerce platform and has unveiled a revamped loyalty program called Stop & Shop GO Rewards. The Ahold Delhaize banner will be phasing out its Peapod app to bring interactions and communications under its umbrella of services, providing customers with a seamless shopping experience whether in-store or online.

“Stop & Shop prides itself on making things easier for our shoppers, and this new digital experience does just that,” said Gordon Reid, President. “It’s centered around one seamless website and mobile app that will provide our customers several ways to shop the wide assortment and everyday savings they count on with Stop & Shop.”

According to the press release, customers who previously used Peapod.com and the Peapod app will now place their orders directly at StopandShop.com or via the free Stop & Shop® mobile app. For shoppers who have used Peapod previously, the switch will be seamless as their account information, orders, and history will automatically transition over to the new Stop & Shop Pickup & Delivery platform when logging into their Stop & Shop online account.

In addition to the new website and mobile app, Stop & Shop is also offering customers more opportunities to earn rewards and save 15 percent or more with the launch of Stop & Shop GO Rewards, which is fully integrated into the retailer's website and mobile app.

“GO Rewards delivers personalized digital offers and exciting new ways for our customers to save—and to use their points,” says Rachel Stephens, Vice President of Digital Loyalty. “Savings at Stop & Shop add up quickly, and we hope this revamped program will help our customers to see the tremendous value we offer both in-store and online.”

Stop & Shop’s new e-commerce site allows shoppers to build their shopping list, shop directly from the weekly digital circular and relevant in-app and on-site promotions, complete their grocery order online, and choose to either pick up their groceries at their local store or have them delivered to their doorstep.

How will retailers continue to evolve next?AndNowUKnow will continue to report on the latest in the retail space.

Stop & Shop