KINGSVILLE, ON - SUNSET® is gearing up for this year’s PMA Fresh Summit in Atlanta, Georgia, with an exciting new product for tomato lovers’ taste buds.  The team is pushing the flavor envelope once again in 2015, debuting the latest in big flavor: Tomato of Yore™.

“Tomato of Yore™ is going to turn the industry upside down,” shares CEO and Tomato Guru, Paul Mastronardi. “It’s the first beefsteak tomato that doesn’t compromise flavor; It’s truly incredible.”

This new tomato from SUNSET® is distinguished by its ridged, vibrant red exterior, and juicy, bold flavor. Try it out in dishes across the board, from burgers and sandwiches to salads and appetizers. 

As the name suggests, Tomato of Yore™ gets its title from days of past, according to a press release, when larger tomatoes were bright red, ripe, and full of flavor.

“When people try this tomato, they’re always astonished at how the taste is reminiscent of summer days long ago, eating sweet and juicy tomatoes right from the garden,” Mastronardi says. “Yore, meaning ‘times past’, will take you back with its legendary flavor that’s both sweet and nostalgic.”

SUNSET’s Flavor Ambassador and Food Network Chef Roger Mooking, will also be on hand at the SUNSET® booth to help demonstrate the differences between a regular beefsteak and Tomato of Yore™, along with its versatility in the kitchen.

“Roger will be doing several live cooking demos throughout the weekend, as well as sharing great chef tips for the kitchen,” says Nancy Pickersgill, Events Manager.

Stop by PMA Fresh Summit booth 4847 to try Tomato of Yore™, as well as other brand new SUNSET® products.

See you all there!

SUNSET®