SUNSET® Launches New Convenience-Focused You Make Me™ Pasta Kit Line

Tuesday, Dec. 5th, 2017

by Jessica Donnel

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KINGSVILLE, ON - Finishing up 2017 with a bang, SUNSET™ is launching a new “You Make Me™” product line featuring four new pasta kits that will be sold in supermarkets nationwide. Designed with convenience top of mind and developed by SUNSET® Culinary Director and celebrity chef Roger Mooking, these meal kits contain everything you need to cook a flavorful, gourmet pasta dish at home—fresh tomatoes, perfectly portioned pasta, spice packets, and infused olive oil.

Paul Mastronardi, CEO, Mastronardi Produce “At SUNSET®, we identify with busy consumers who don’t always have time to prepare home-cooked meals from scratch using our fresh produce,” shared CEO Paul Mastronardi. “Ready in minutes with fresh tomatoes included, our ‘You Make Me™’ pasta kits deliver ‘grab and go’ convenience without sacrificing flavor or compromising on nutrition.”

SUNSET® “You Make Me™” line

For the launch, the “You Make Me™” line will feature four different flavors packaged with eye-catching graphics, each including a unique pasta variety:

Classic Italian (“You Make Me Fresh”)
Spicy Arrabbiata (“You Make Me Hot”)
Creamy Parmesan (“You Make Me Blush”)
Cold Pasta Salad (“You Make Me Chill”)

According to a press release, the “You Make Me” line is the evolution of the Minzano® pasta kit that SUNSET® tested earlier this year in select supermarkets, said Mastronardi, who explained, “We launched the Minzano® kit in March and it exceeded our expectations. We then went straight to work on optimizing an assortment of recipes to provide consumers with a line of fresh and convenient meal choices that would meet their needs.”

Roger Mooking, Culinary Director, SUNSET® Each kit serves dinner for two or makes four sides, and can be cooked in 15 minutes or less. “If you don’t have time to make it from scratch, grab a ‘You Make Me” Pasta Kit,’ Mooking said, sharing Mastronardi’s excitement for the innovative new line. “We picked all the ingredients so you can prepare a tasty meal in less time than it takes to order in!”