YAKIMA, WA - Are your headphones charged up? Superfresh Growers® is bringing the ins and outs of the produce industry straight to your ears with its newest endeavor: the In The Bin podcast.

"Industry feedback has been incredible,” said Tyler Weinbender, Director of Sustainability and Packaging for Superfresh Growers, who is at the helm of the podcast. “At first I didn't think anyone would listen, it started as a side project just for fun, but has quickly turned into a great platform to share ideas, innovations, struggles, and discussion about the industry we all love."

Taking listeners on a journey from orchard to table, the captivating podcast launched in April and is available on popular platforms like Spotify and Apple Podcasts, as well as Superfresh’s website. Five episodes have been released since its debut, receiving enthusiastic feedback from across the produce industry, according to a press release.

The latest In The Bin episode features Sarah Lucas, Director of Retail Strategy at Superfresh Growers. Lucas has experience on both the selling and buying sides of the retail produce spectrum and brings valuable insights into the world of perishable goods.

In the very first episode, Weinbender sat down with retired veteran salesman Dan Harrington. Other key conversations include Brett Monson, a Pacific Northwest apple and cherry grower, and Steve Potter, a wizard in orchard technology and cyber security. As the release explained, the podcast has also delved into policy matters with guests Rebeckah Adcock and John Hollay from the International Fresh Produce Association (IFPA) Government Relations team.

More episodes of this insightful podcast are on the way! If you have content ideas or guest suggestions for future episodes, please reach out to [email protected].

As more episodes are released, ANUK will continue to report.

Superfresh Growers®