SuperValu Teams Up with Instacart in Reseller Agreement
EDEN PRAIRIE, MN - SuperValu is looking out for its network of over 3,000 independent retail stores after entering into a reseller agreement with Instacart to create a new professional services offering and expand its e-commerce capabilities, including turn-key services like same-day delivery and in-store pickup.
“Consumers today want the ability to shop for food and groceries anytime and anywhere,” said Tom Kraus, Vice President of Digital at SuperValu. “Instacart allows retailers to meet consumers when and where they want to buy with delivery in as little as one hour.”
According to a press release, Instacart’s e-commerce platform requires limited capital investment, which when combined with SuperValu’s digital marketing services, will help retailers service more customers through contracted pricing, placement on Instacart.com, and marketing expertise and e-commerce support, without POS integrations or additional labor costs.
“Instacart’s success is driven by offering communities a same-day grocery delivery experience from the stores they love,” said Nilam Ganenthiran, Instacart’s Chief Business Officer. “We are proud to offer our services to SuperValu’s independent retail stores to give customers a convenient, time-saving option to get the products they have come to rely on from their beloved neighborhood brands.”
SuperValu’s latest move is in-line with its grocery-focused solutions, including consulting, websites, mobile apps, loyalty programs, and more, that are designed to boost retailers’ sales and profitability and build digital marketing and e-commerce channels.
Will SuperValu and Instacart’s partnership help differentiate their offerings in the expanding e-commerce retail arena? Stick with us at AndNowUKnow to follow along with retail developments.
