SALINAS, CA - Flavor with a side of sustainability? “Sign us up,” consumers say in unison. Tanimura & Antle’s Artisan portfolio continues to showcase the brand’s commitment to excellence, and its Artisan Romaine is among seven standout products comprising this lineup. Artisan Romaine is the second addition to the product family, showcasing a proprietary seed variety that simultaneously delivers on sustainability and flavor.

"A commitment to excellence and sustainability has always been at the core of Tanimura & Antle’s values of Quality, Service, and Innovation," said Scott Grabau, President and Chief Executive Officer of Tanimura & Antle. "Tanimura & Antle Artisan Romaine embodies this commitment, delivering unparalleled flavor and versatility while simultaneously prioritizing sustainability from farm to table."

The product first hit shelves in 2011, aiming to provide more salad and less waste with a sweet flavor and consistent leaf size.

Like all products within the family, Tanimura & Antle Artisan Romaine excels not only in taste and culinary versatility but also in sustainability, both on the farm and in consumer homes, a press release stated. This is due to its shorter growing cycle, which yields several benefits on the farm: less water, fertilizer, tractor usage, fuel, and ultimately, less labor.

As the release went on to note, Artisan Romaine’s seamless substitution for staple Romaine and Iceberg recipes not only conserves refrigerator space but also extends shelf-life, providing consumers with greater flexibility and reducing the likelihood of food waste.

"As consumers become more aware of the environmental impact of their food choices, items like our Tanimura & Antle Artisan family of products provide a solution that marries consumer demand with increasing pressure on businesses to focus on sustainability," says Ashley Kaslin, Director of Marketing at Tanimura & Antle. "We’re proud to provide the industry and consumers alike with a lettuce option that is both healthy for them and our planet.”

The item is available in a variety of packs for both retail and foodservice, including 2 and 3 count retail bags and 24 count, 36 count, and 48 count foodservice cartons. Read more about this beloved offering here.

As more category insights come to light, ANUK will be here with the latest.