MINNEAPOLIS, MN - Target is employing critical expansion strategies with the consumer top of mind. The company is adding three new sortation centers to its operations next year, with two in the greater Chicago area and the other in the Denver metro region. This move comes as the latest play from the retailer as it looks to optimize efficiency, reduce its shipping costs, and power speedier delivery for its customers.

According to a recent blog post, these new sortation centers serve as the next phase of Target’s stores-as-hubs strategy. Sortation centers take orders packed in local stores and sort them quickly and efficiently for local deliveries, a key element of the retailer’s operation as its digital sales have risen nearly $13 billion from 2019 to 2021.

“...Rather than team members managing, packing, and sorting packages in a store’s backroom, sortation centers take on the sorting process, saving our store teams time and space so they can fulfill more orders and reach guests faster at a lower delivery cost for us,” the company stated in the post. “Plus, sortation centers allow our teams to easily scale to fulfill a growing number of orders and consolidating orders and batching deliveries adds ease for our carriers. And we do it all while staying focused on serving our guests no matter how they choose to shop with us.”

The company currently has six existing sortation centers across the country, and these additions will help to bolster its shopping experience and provide more convenience to consumers.

ANUK is always reporting on the latest retail strategies, so keep checking back for more updates.

Target