GRAPEVINE, TX - Mere days sit between the industry and Viva Fresh, and it's no secret that the energy surrounding the expo is palpable. The regional show, which begins April 21–24 at the Gaylord Texan Resort in Grapevine, Texas, highlights the unique value of the Lower Rio Grande Valley. Putting the spotlight on the importance of Mexico and Texas in getting fresh produce on the plate, Viva Fresh is an opportunity not to be missed.

But don't just take our word for it—here's what folks across the industry have to say about the event.

Dante Galeazzi, President and Chief Executive Officer, Texas International Produce Association

"Viva Fresh is the only event where folks can come and focus on the Tex-Mex corridor. Year after year, the region continues to grow. We see a growth in crossings from Mexico to Texas; Texas growers continue to expand into new and demanded items; and Texas is yet again the state that has the largest population growth in the country. There's always something new happening, and our region is so dynamic that in-person is really the best way to get a good grip on everything that's happening. Add the relaxed atmosphere, plenty of networking time, and lots of good food, and it becomes a work-cation!"

Tony Incaviglia, Vice President of Sales and Marketing, GR Fresh

"With the challenges of the world we live in today, especially the concerns of inflation in today's economy, choosing where to spend your marketing money is bigger than ever. Trade shows are a huge investment for companies, and where to spend that money is crucial. Viva Fresh is at the top of our list due to simply its size which allows, in most cases, to visit in person to renew and strengthen existing relationships but also develop new relationships in a more relaxed, less rushed venue. The opportunity to build leads for new business will directly impact our return on investment in participating in this event."

Robert Cabili, Partner and Vice President of Sales and Business Development, Continental Fresh

"The Continental Fresh team is very excited to attend the Viva Fresh show for the first time. We look forward to meeting with our customers who have helped us grow our 'Water For All Label.' In the future, we look to increase the business we do through McAllen, Texas, and Viva Fresh will be an excellent opportunity to help achieve our goals."

Lara Grossman, Director of Marketing, Ippolito International

"We are incredibly excited to join fellow attendees and exhibitors at the Viva Fresh show this year. This event holds a special place in Ippolito's heart. From the location to the incredible shipping community at this show, TIPA has created a very functional and fun event that brings a range of advantages and benefits to our team and many others. Customers attend knowing that they will get a more low-key, intimate setting that also delivers top-notch programming and ambiance."

Baltazar Garcia, Director of Sales, Pete's

"I am excited to attend Viva Fresh this year. While we have been limited to face-to-face conversations with our current and potential customers, this will be a terrific opportunity to reconnect. I am also excited to highlight our new and exciting innovations coming to market soon. Don't miss out!"

Miguel "Mikee" Suarez Jr., Sales, MAS Melons & Grapes

"This will be our fifth year exhibiting at Viva Fresh, and we could not be more excited to return to the show and see all the smiling faces! The Viva Fresh Expo always happens around the start of our spring season, and we are excited to share the upcoming crop details with our friends and customers. Come on by the booth and say hello."

For those attending, this is going to be a show for the ages!

Viva Fresh Expo