PHILADELPHIA - Already recognized as a seven-time World Champion, entrepreneur, and philanthropist, what could be the latest venture under Tom Brady’s belt? The star athlete has forged a multi-year partnership with instant commerce company Gopuff, collaborating with the brand on product development, content creation, and more.

“Since my first time using Gopuff, I’ve been amazed by how fast and seamless the deliveries are, offering so many different options right at your fingertips,” said Brady. “I’m excited to be working with the Gopuff team to continue to drive innovation and help create an even better experience for their customers.”

As Gopuff looks to bolster its brand awareness and deliver unique customer experiences, Brady and Gopuff will work together to create new and exciting experiences that drive value for customers and fans alike.

“We’re thrilled to welcome Tom Brady, one of the most recognizable and respected athletes in the world, to Team Blue,” added Yakir Gola, Chief Executive Officer and Co-Founder of Gopuff. “For more than two decades, Tom made history on the field, breaking records, outperforming nearly every expectation, and leading teams to victory. With a shared passion for innovation, together we’ll redefine the future of commerce and make Gopuff the world’s go-to solution for immediate, everyday needs.”

According to a press release, some of these initiatives include:

• Exclusive Product Collaborations: Combining Gopuff’s deep customer insights and Tom’s expertise in the health, wellness, and CPG spaces, they will work together to develop unique products available exclusively to Gopuff customers
• TB’s Health & Wellness Category: A new category on the Gopuff app and website curated by Brady will be available in the coming weeks
• E1 Team Brady: Gopuff, which offers customers some of the fastest delivery times on the planet, will also become the official instant delivery partner of Team Brady’s E1 electric powerboat racing team

More exciting things are expected to be announced as the partnership develops.

As the release went on to note, this alliance comes on the heels of the launch of Gopuff’s national brand campaign, which is designed to aid the brand in its strategic growth, build awareness, and define Gopuff’s new chapter.

As the delivery company pushes toward increased brand visibility and a wider customer base, ANUK will report on the latest growth strategies in our industry.