BROOKFIELD, WI - Trader Joe’s is one of those names in grocery that gets the entire industry talking. Whether it be expansion plans or two of its execs answering burning consumer questions, the grocer has the sort of retail clout that keeps tongues wagging. And those tongues are going to keep on wagging, as the retailer announced it will be bolstering its presence in Brookfield, Wisconsin.

According to local news source Milwaukee Business News, this latest store will mark the third location for Trader Joe’s in the Badger State. The others are located in Glendale and Madison.

Although a significant portion of the retailer’s expansion has taken place along the East Coast—with stores opening up in New York and New Jersey—it is also looking to expand down South—several stores recently opened in Nashville, Tennessee, and Little Rock, Arkansas.

Will Trader Joe’s now swing its expansion plans in a Northern trajectory? AndNowUKnow will continue to report.

Trader Joe's