AUSTIN, TX - Upshop, the leader in store operations technology for food retailers, announced the appointment of Chris Renda as Chief Revenue Officer (CRO) and Patrick Eichen as Chief Operating Officer (COO). These strategic hires reinforce Upshop's commitment to global expansion and accelerating customer adoption of its enterprise operating platform for food retail.

Chris Renda joins Upshop with an impressive record of accomplishment in driving revenue growth for software companies. As the former CSO at Richardson Sales Performance, Renda led significant revenue expansion initiatives. Before that, he was Client Sales leader at Cornerstone OnDemand, where he was pivotal in growing annual recurring revenue from $40M to $500M during his tenure.

"Upshop stands alone in delivering on the promise of total store operations and the transformative impact it brings to our clients," said Chris Renda. "What drew me to this opportunity was not just our market leadership, but our dual mission of driving business results while making a real difference in the daily lives of operators, store associates, and consumers. The team here brings incredible passion and deep expertise to help our customers achieve their objectives. I'm excited to be part of an organization that combines technological innovation with such a clear focus on customer success."

Patrick Eichen brings extensive experience in customer experience, success, and support to his role as COO. Most recently, he served as Chief Operating Officer at Simpleview, a leading provider of software and digital solutions to the tourism industry. In that capacity, Eichen led day-to-day operations including implementation, professional services, creative services, customer success, and support. At Upshop, Eichen will focus on operational effectiveness, ensuring the company can successfully scale in the fast-growing retail technology market while maintaining excellence in customer experience.

"I'm thrilled to join this incredible team and be part of a company that is transforming the grocery retail industry with its market-leading software and innovative solutions," said Patrick Eichen. "The opportunity to help shape the future of the industry while building on the foundation of such a strong, values-driven company culture is truly exciting. I look forward to contributing to our continued growth and success."

These appointments come at a pivotal time for Upshop, which has achieved several significant milestones:

• Six months ago, Upshop acquired Invafresh, unifying two of the industry's leading technology providers in fresh operations. The integration has strengthened Upshop's position as the premier provider of comprehensive solutions for food retailers
• Launched a 360° approach to Food Waste Elimination, which is now live with retailers such as Waitrose and Raley’s Companies
• Announced a strategic partnership with ReposiTrak to help North American retailers simplify their approach to FSMA 204 traceability requirements

Looking ahead, Upshop will unveil the future of its platform at its annual retail conference, Altitude, which will host over 50 retailers and 250 attendees this March. According to a press release, the event will display the company's latest innovations and vision for the future of food retail operations.

"The addition of Chris and Patrick to our executive team signals our commitment to taking the only enterprise platform built for food retail to customers all over the globe," said Shamus Hines, CEO of Upshop. "Their combined expertise in scaling high-growth technology companies and delivering exceptional customer experiences will be instrumental as we continue to expand globally and help more retailers transform their operations through our unified enterprise platform."