Veg-Fresh Farms Rolls Out Complete Line of Organic Snacking Tomatoes and New Packaging
CORONA, CA - The Organic Produce Summit is on the horizon, and if Veg-Fresh is not yet on your itinerary of stops it certainly should be. With an expanded portfolio of offerings and a milestone to celebrate, Veg-Fresh is certainly sharing the love with buy-side partners.
“We launched our resealable snacking line back in 2017, but have recently expanded the product mix this spring. We have rolled out a complete line of organic snacking tomatoes–cherries, grapes, medleys, and golds,” Monique McLaws, Marketing Director, tells me. “The packaging is not only convenient with the resealable technology, but the items themselves are very eye-catching at shelf—they pop whether they are merchandised as a family of four or even just as a stand-alone item.”
Monique adds that the new packaging, which is tamper-evident, reduces 32 percent of packaging weight compared to standard plastic clamshells. The Veg-Fresh team is further helping retailers ensure the items stand out to shoppers with in-store shippers and pallet promotions that have been created especially for these items.
When I ask about how these additions help bolster Veg-Fresh’s strength as a partner to retailers, Randy Cancellieri, Owner/Partner, tells me that Veg-Fresh has always been, first and foremost, a tomato house.
“While we are proud to be a one-stop shop for almost every organic and conventional item, our roots from the beginning have always been in tomatoes. As our organic label, Good Life Organic, continues to gain more and more foothold with consumers, it makes sense for us to have this organic snacking tomato line available. Medley tomatoes especially have seen a big uptick in the snacking tomato category and we want to capture that market. We have had great success with our Good Life Organic grape tomatoes since 2012, and we’re excited to round out the line with the medleys, golds, and grapes. It’s a move that feels right for our brand,” he shares.
And there is no doubt in the team’s ability to do that, as it celebrates 30 years in the industry this year. With more up its sleeve to properly celebrate and mark that milestone, you better believe there is more to watch out for from this company. For now, get ready to see them up close at this year’s Organic Produce Summit, FPFC Expo, and PMA Foodservice Show, all in the coming weeks.
