INDIA - As it continues to build out its commitment to fresh produce suppliers, Walmart and the Flipkart Group announced a new investment round in Ninjacart.

“The e-grocery market in India has seen tremendous growth over the past several months as people have increasingly taken to ordering groceries and fresh produce online,” remarked Kalyan Krishnamurthy, CEO, Flipkart. “At the Flipkart Group, we are focused on ensuring that we continue to work toward developing new and innovative ways to meet our customers’ needs in this space through the growth of Supermart and the recent launch of Flipkart Quick. We will continue to make investments to offer the best produce to our customers and support livelihoods and sustainable growth for local farmers, producers, and the supply chain ecosystem. Our pilots and current business engagement with Ninjacart have been encouraging as we leverage technology to address changing consumer behaviour across the country.”

In December of last year, a press release noted, Walmart and Flipkart invested in Ninjacart in order to focus on shopper access to fresh produce.

This deal also focused on the economic opportunities for farmers through a continued use of Ninjacart’s tech.

“The fresh set of investments from Walmart and the Flipkart Group takes us one step closer to our vision of making food safe and accessible for the billion people and changing the way food reaches our plate. We are excited to have Walmart and the Flipkart Group show confidence in our capabilities around growth and profitability. We will continue to invest in areas that impact the lives of customers and farmers positively,” commented Thirukumaran Nagarajan, CEO and Co-Founder of Ninjacart.

How will this investment heat up one of the largest potential markets on the planet? And does this set a precedent for fresh produce suppliers here in the States? AndNowUKnow will continue to keep you posted.

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