NEW YORK CITY, NY - With back to school in full swing, the youngsters aren’t the only ones returning this season with all new looks. This week, Walmart-owned Jet.com relaunched its website with an upgraded look and product assortment, as well as a newly introduced 3-hour grocery delivery service via Parcel, in an effort to zero in on urban metro markets and challenge Amazon head on, according to TechCrunch.

“I am so excited to relaunch Jet to consumers today,” Simon Belsham, President of Jet.com, said in a statement about the rebranding of Jet.com. “As a retailer, we must build experiences that customers love and trust, backed by strong values. For Jet, this means offering a more tailored shopping experience combined with a unique assortment of great brands in a way that brings empathy back into e-commerce. This is only the beginning for Jet.”

The new site features a slew of perks including localized imagery, messaging, and items to the city consumers are shopping in, providing shoppers with product recommendations and reorder reminders, and allowing iOS users to tap the powers of Siri voice commands to build their grocery lists.

“When consumers shop for food, they want to see the brands and the products and confirm they will be fresh and quality,” Belsham told TechCrunch. “They also want to save time and get their weekly grocery needs plus stock up items. So, it’s important for the imagery to be clear and crisp and offer scheduled delivery windows that consumers can get at a time convenient to their busy lives.”

The all-new website will initially launch in the Northeast, including New York City, Boston, Philadelphia, and D.C.

Will Jet.com’s updated website help it stay afloat in the tumultuous retail space? And has the company hacked what consumers are asking for when they shop online? Stick with AndNowUKnow as we continue to navigate the online grocery seas.

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