Westfalia Fruit Spotlights Supply Chain Diversity; Raina Nelson Discusses
OXNARD, CA - Whether for retail or foodservice, Westfalia Fruit has maintained a consistent supply of avocados for more than 75 years thanks to its diverse supply chain spanning across the globe. Based on several continents, the supplier’s operations have granted its partners access to fruit during uncertain times regardless of the preferred region.
“Providing the freshest possible avocados to the world has been Westfalia’s Mission for over 75 years,” said Raina Nelson, President and Chief Executive Officer of Westfalia Fruit Marketing USA. “Unlike other avocado competitors in the United States, we are the growers and owners of the crop, as well as the source. From research to plate, our exceptional supply chain ensures our customers receive the highest-quality fruit possible when and where they need it.”
Combining its global footprint with its constantly evolving sustainable growing techniques and harvesting methods, Westfalia is able to ensure the delivery of premium ripe avocados to its customers in innovative ways, a release explained. The company’s experienced sales team also offers personal service and works with its partners’ needs to fill growing demand worldwide.
The company’s avocados are grown and harvested in major regions such as California, Chile, Colombia, Mexico, Peru, and Southern Africa. Westfalia’s North American distribution network also includes Texas, Pennsylvania, Florida, and Illinois. Additionally, the supplier has offices across Europe, Latin America, Southern Africa, and North America to manage the sales process from sourcing to transportation.
To top it off, Westfalia is dedicated to producing safe, high-quality food while also ensuring sustainable, ethical, and responsible management of its bio-resources and communities and environments across the globe.
“We are the first Fairtrade-accredited avocado supplier in the world,” added Nelson. “This is a testament to our commitment to our people and communities and the environment. Our goal has been, and always will be to grow the highest-quality avocados in harmony with our planet and its people.”
What innovative practices will Westfalia introduce next? Stick with AndNowUKnow to find out.
