OXNARD, CA - Take just five minutes scrolling through the @avoexperts Instagram page and you will be left with a list of stunning, flavorful, and avo-centric recipes to try. Westfalia Fruit knows how to entice the consumer to add more avocados to their basket with the use of social media and the draw of a deliciously crafted dish. In fact, this sales-driving skill has earned the company a 2024 Besties Award for Best Social Media Culinary Artistry.

“We celebrate and commend our incredible team and our supportive community. This award is a testament to their hard work, dedication, and innovative mindsets. We are also excited about future projects that will push the boundaries of culinary artistry on social media,” shared Raina Nelson, President and Chief Executive Officer of Westfalia Fruit North America. “Investing in culinary artistry allows us to continually innovate and educate consumers on how to incorporate Westfalia Fruit avocados into their dishes for a healthier lifestyle. We invite everyone to join us on this journey, share their culinary creations, and be part of our vibrant community.”

The brand’s social media pages are decorated with eye-catching culinary creations like Sweet and Spicy Guacamole-and-Corn Fritters and the delicious Chicken Burger with Avocado Aioli and Avocado Fries.

“We truly aim to inspire culinary exploration that is centered around health and wellness. A recent study shows that 72 percent of consumers are curious to try new foods, flavors, and dishes,” added Christina Ward, Director of Marketing and Product Brands. “As a leading global avocado company, our team looks to flavorful cuisines, seasonal ingredients, and culinary experts to bring this vision to life. We are humbled to work with exceptional chefs, wellness specialists, and others who contribute to the culinary artistry seen on our socials.”

Westfalia Fruit’s evolution has been driven by its desire to continuously improve and adapt, an element certainly seen in the company’s social media culinary artistry. The avocado maven’s social media efforts cater to the ever-changing needs of consumers, playing into current trends like healthspan, plant-based recipes, and mindful eating.

“We realize the reach we can achieve through our socials amplifies our reach to achieve our purpose ‘to do good,’” added Christina. “We have developed the tools to showcase the versatility and health benefits of avocados, while inspiring our digital guests to embrace nutritious and sustainable eating habits.”

A well-deserved recognition indeed!

For the awards process, our team handles the initial nominations to ensure each nominee meets our stringent standards. We then share our nominees with our Besties committee.

The committee is composed of experienced retail buyers or individuals with substantial experience and knowledge in their respective fields. Each committee member received a ballot with three nominations for each award category. Based on their votes, we determine the winners of the Bestie Awards.

Congratulations to Westfalia Fruit for all its success in the social media culinary artistry arena and beyond!