NEW YORK - Superstar Keke Palmer is adding to her already impressive resume with a new partnership with HelloFresh. As the new year kicks off, the award-winning actress, musical artist, and producer has joined forces with the company for a campaign spotlighting healthy eating in 2024.

“We’re thrilled to partner with Keke for this new campaign. Her hilarious charm and spontaneity really shine through as she reminds consumers that eating well can be an easy, exciting, and enjoyable experience with HelloFresh,” said Marcus von Franck, Chief Marketing Officer at HelloFresh North America. “As we all look to embrace healthier habits in the New Year, our customers can count on HelloFresh to provide them with delicious and guilt-free recipes.”

Palmer will use her immense talents to star in a series of HelloFresh ads, in which she reminds consumers that eating well does not mean you have to sacrifice flavor, a release explained. 

In each spot, she pops up in unexpected places to swap out a bland dish or lackluster takeout order for a HelloFresh creation. Consumers can see the campaign across TV, radio, streaming video, social media, OOH, and more.

HelloFresh offers more than 40 weekly recipes and over 100 seasonal and convenience items, so all mealtime needs are covered—from breakfast and appetizers to dinner and desserts.

“As a busy working mom, I know first-hand how tough it can be to find the time to maintain healthy eating habits. But HelloFresh has made it easy to plan and cook delicious, guilt-free meals you can make in a snap,” said Palmer.

As a fan of the ever-endearing Keke Palmer, I can’t wait to see how this partnership evolves, and I know consumers will feel the same way. 

HelloFresh