CLERMONT, FL - Today, the industry is reflecting on the life of a great leader as Bob Besix, Senior Vice President of Sales for Giorgio Fresh, passed away on Tuesday, March 8, at the age of 60. A beloved industry veteran with an extensive career, Besix is revered for his strong work ethic and deep understanding of people, which propelled him throughout his produce journey.

Besix’s career in the produce industry was extensive, as he began working at Ralston Purina squeegeeing the floors in the growing rooms and worked his way up to his most recent role as SVP for Giorgio Fresh.

After earning himself the role of Packing Room Supervisor, Besix caught the attention of his soon-to-be mentor, Aden Hillsman, who assigned him to the Kansas City area for sales with nothing more than a map of the area. In a short time, Besix owned the local mushroom market.

Following this success, Besix was deployed to cover the Southeast region when Monterey Mushrooms purchased Terry Farms in 1999, according to a release. He joined Country Fresh Mushroom as a Regional Sales Manager in 2003, and eventually worked his way up to his current SVP role. Besix continued to serve in this role when Giorgio acquired Country Fresh Mushrooms in 2019. He also enjoyed a host of unique career milestones, including serving on the Mushroom Council board from 2017–2019.

“Bob was truly a remarkable example of love for others, and one I should follow. He will be sorely missed,” reflects Joe Caldwell, President of Giorgio Fresh.

In his personal life, Besix was recognized as a man who supported and loved his family, as well as an avid fisherman, griller, and lover of the outdoors. He enjoyed frequent camping trips and was respected as a coach and referee for high school basketball. He leaves behind his loving wife, Lisa, and his children Chase and Laura.

“Bob was the most positive person in his outlook and was a friend to many of his associates,” said Greg Sagan, Executive Vice President of Marketing. “Even in his final days as he fought against cancer, he expressed deep concern and compassion for the team.”

A celebration video of Besix’s life can be found here. The family suggests in lieu of flowers, provide memorials in Bob's name to the St. Jude Children's Research Hospital or the American Lung Association.

Our hearts are with all of those who had the pleasure of knowing this honorable industry vet.