SHERMAN OAKS, CA - As fruit takes on new and exciting forms, Sunkist and Snack it Forward LLC are launching a line of freeze dried fruit offerings under the new Sunkist Fruit 2.0 brand. This "new way to fruit" is a line of crunchy and crispy 100% real fruit items in a category that is growing double digits annually. They will be offered in 4 different fruit items and present another way to supplement the consumer’s fruit intake throughout the day.

“We are launching this campaign on a national level and bringing a line of new items that work for big retailers, convenience stores, natural food stores and independent food channels alike. Sunkist Fruit 2.0 is a focused product line with the goal in mind of offering a high velocity, low SKU intensive program to enhance retailer produce offerings in a time when consumers are seeking convenient and new better-for-you snack options,” Nick Desai, CEO of Snack it Forward LLC, tells us.

The matte finished, stand-up pouch bag with hole punch packaging presents 4 delicious options from apple (1.2 o.z.) to grape (1.2 oz.) as well as banana (1.4 oz.) and strawberry (1 oz.) The line is available in a display ready caddy with additional POS, along with the option to be showcased on the shelf or hung in produce departments or snack aisles. The Sunkist Fruit 2.0 line uses a clever and unique marketing approach to drive awareness of this amazing and convenient new way to consume 100% real fruit and educate the consumer. The SRP ranges from $3.99-$4.99, but will be managed on an account-by-account basis.

“Up until this point there hasn’t been a strong presence of freeze dried fruit at mainstream retail and there is no strong branded offering,” Nick notes. “More recently though, freeze dried fruit has made a resurgence as the technology has improved, allowing us to offer great quality, flavor and an over 12 month shelf life in an amazing shelf stable 100% real fruit snack. It’s a pretty exciting arena to tap into.”

This new line adds to the clean ingredient deck diet, and has something for the on-the-go fruit lover, and for moms looking for a very fun and convenient way to increase their kids’ fruit intake (kids happen to love the stuff).

With the category picking up momentum, Snack it Forward LLC and Sunkist are planning their official Sunkist Fruit 2.0 launch at this year’s PMA Fresh Summit in Anaheim, California in October.

Sunkist