National Mango Board Names Mango Mania Display Contest Winners

ORLANDO, FL – The National Mango Board (NMB) has named the winners of the Mango Mania Display Contest.
Megan McKenna, Director of Marketing“Since we began the Mango Mania Display Contest we have been impressed with the amount of creativity amongst the stores,” said Megan McKenna, Director of Marketing for the NMB. “This contest is such a great way to pump up mango sales and increase mango movement and our results reflect it; having mango volume increase 138% in participating stores over the same period in 2013 is huge.”
The contest was designed to help stores boost mango sales while showcasing creativity and educating shoppers. The Point-of-Sale materials available to the participating stores featured cutting, selection and nutrition messages as well as easy recipe ideas for mangos. Stores were asked to create their most creative and effective displays and leave them up for at least seven days during the month of July.
The top winners in each category include:
Up to 50 Stores, 7 or more registers
Up to 50 Stores, 1 to 6 registers
More than 50 Stores, 7 or more registers
More than 50 Stores, 1 to 6 registers
The entries were judged based on the creativity of the display, visual appeal and effectiveness in educating shoppers about mangos.
Congratulations to all of the winners!
The board’s mission is to increase awareness and consumption of fresh mangos in the U.S. The NMB works toward this…