OAK BROOK, IL – From redesigned milk jugs to reduced French fry sizes, McDonald’s has been working to get kids to eat healthier.  The company’s CEO, Don Thompson, recently spoke about one of the company’s oddest attempts – bubble gum-flavored broccoli.

Now, if you think this doesn’t sound like a good combination, you’d be right.  Business Insider reports that even Thompson agreed, saying that kids were confused by the taste. 

Even with this failure, however, he defended healthier menu options.  Thompson claimed that McDonald’s sells the most salads of any American restaurant chain, according to Business Insider. 

As we previously reported, McDonald’s is also adding fruit to Happy Meals with the addition of Cuties into Happy Meals this fall, as well as some newly announced market tests for blueberries and Chiquita's junior bananas, and even grapes.

Additionally, McDonald’s has also been testing a build-your-own burger concept as well as allowing some franchisees to tweak their menus, according to CBS News.

When asked about this oddly flavored broccoli by CBS MoneyWatch, the fast-food giant responded via email saying, “We’re always looking at new food innovations and recipes that will appeal to our customers.”

While there are plenty of jokes that could be made about this broccoli debacle, it is important to acknowledge that McDonald’s is trying to find ways to help kids make healthier eating choices. 

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