LOS ALAMITOS, CA – Frieda’s Specialty Produce has three tips for produce departments to make the most of the shoppers that kick-start a new, healthier lifestyle at Lent.

Beefing Up on Plant-based Protein

Meat is one of the first items that observers of Lent give up. Frieda’s recommends stocking up on a selection of meat alternatives like Tofu and Soyrizo™, ready-to-eat Organic Polenta and soy-based meat substitutes like Yves and Lightlife. Also, the produce department should feature protein-rich vegetables like Colored Cauliflower, Edamame, Sunchokes™ and Artichokes along with hearty root vegetables like Celery Root, Baby Carrots and Malanga Lila.

Satisfying the Sweet Tooth

Shoppers often turn to fresh fruits to curtail cravings for the sugary treats that they have given up for Lent. Frieda’s recommends using this time to introduce shoppers to unique and flavorful tropical fruits like Passion Fruits, Zululand Queen Baby Pineapples and Dragon Fruits. The specialty produce company also recommends carrying Young Coconut and juicy citrus like Blood Oranges and Cara Cara Oranges for a great soft drink substitute.

Offering Healthy Snack Options

Instead of not-so-healthy snacks like potato chips, Frieda’s recommends offering easy-to-eat fresh produce like Baby Kiwifruits, Rambutans, Starfruits, Kumquats, Purple Snow Peas, Mini Sweet Peppers and Jicama.

Lent begins on Ash Wednesday, February 18, and continues through Thursday, April 2. With these tips, Frieda’s is sure to make your produce department a mecca for shoppers seeking healthy and flavorful Lent alternatives.

Frieda’s