SUNSET® Wins Two PAC Global Leadership Awards
KINGSVILLE, ON - Just in time for Earth Day, SUNSET® has announced its acceptance of two new sustainability awards.
The company was presented with two PAC Global Leadership Awards for its new Eco Flavor Bowl™ packaging system and its One Sweet™ Ready-to-Eat snack packs.
“Extensive research goes into our packaging designs,” said Giuseppe Rubino, Director of Packaging at SUNSET®. “Our goal was to give retailers an attractive, new package that increased their sustainable initiatives, while giving consumers a package that creates opportunity snacking. Instead of being in a closed container tucked away, tomatoes are in an open bowl which encourages frequent healthy snacking.”
In 2014, SUNSET® launched the Eco Flavor Bowl™, a new style of clamshell that uses a high graphic and preprinted film to lock in flavor. The bowl boasts holes that allow for venting and easy rinse-through, giving families a way to rinse the product and set out the bowl either for snacking or entertaining.
The Eco Flavor Bowl™ is made from recycled materials and is 100% recyclable. In addition, it uses 20% less packaging than ordinary clamshells.
“SUNSET’s Eco Flavor Bowl™ is a perfect example of a package designed not only with the package’s end of life recovery in mind, but also convenience,” shared PAC President James Downham.
Along with the Eco Flavor Bowl™, SUNSET® took the silver award for Food Waste with its One Sweet™ Ready-to-Eat snack packs. According to the Food and Agriculture Organization, around 40% of all food generated for human consumption goes to waste. With the SUNSET® Ready-to-Eat packs, the film is micro-perforated, extending shelf life and helping families get the most out of their produce.
“SUNSET’s One Sweet™ Ready to Eat snack packs are a brilliant example of minimizing packaging and food waste while retaining excellent branding and package integrity,” continued Downham. “I applaud SUNSET® for being the only brand that won recognition in two distinct categories, sustainable packaging and packaging that reduces food waste.”
According to a press release, these and other SUNSET® packages have been designed with the company’s Green Grass Project™ in mind. The project, developed in 1999, outlines SUNSET’s initiatives to contribute to a greener environment.
