Limoneira Partners with Healthy Grocery Girl® Megan Roosevelt for Lemons for Life
SANTA PAULA, CA – Lemons for Life™, Limoneira’s newest campaign for 2016, is coming to fruition this October with the help of Megan Roosevelt, Founder and CEO of Healthy Grocery Girl®.
Lemons for Life™ is an extension of Limoneira’s “Unleash the Natural Power of Lemons” campaign and highlights a variety of ways that lemons can be integrated into consumers’ lives, according to a press release. Recipes, natural cleaning, beauty, health tips, and lifestyle applications are just a few ways Limoneira hopes to get consumers’ thinking lemons year round.
Roosevelt, an internationally published author, cooking show host and producer, as well as a nutrition expert and plant-based Registered Dietitian, offers several online cooking videos for her audience via Healthy Grocery Girl®.
Alex Teague, Limoneira's COO, was excited to kick off the partnership with Roosevelt, crediting her prior experience as a big win for this new campaign.
“Megan provides the perfect face for ‘Lemons for Life.’ She’s passionate, credible, and articulate about getting people healthy,” said Teague. “Her involvement adds a lot of value for our grocery and food service partners.”
Roosevelt was similarly thrilled about the partnership, calling it synergistic.
“I love helping people get healthy in ways that are realistic and fun,” said Roosevelt. “We all know that lemons are among the healthiest products people can integrate into their diets.”
If you’re attending the PMA Fresh Summit expo this October in Atlanta, be sure to check out Limoneira’s newest campaign at booth #1947.