Raley’s Names Deirdre Zimmermann as Its New Senior VP of Marketing
WEST SACRAMENTO, CA – Raley’s is welcoming 20-year retail veteran Deirdre Zimmermann as its new Senior Vice President of Marketing.
Zimmermann will be responsible for leading the advertising, marketing, and external communications teams to further the company’s commitment to promoting health and wellness among consumers.
Prior to joining Raley’s, Zimmermann served as the Vice President of Marketing for various specialty retailers, including Brookstone and most recently White House Black Market, according to a press release.
“I believe a comprehensive customer-centric approach is imperative for acquisition and retention,” Zimmermann said. “Raley’s has a strong brand in California and Nevada and I am excited to bring my marketing expertise to the grocery industry.”
Raley’s COO Keith Knopf was also excited to bring Zimmermann into the Raley’s fold. In a statement, he said, “Deirdre’s extensive retail experience and unique perspective will ensure Raley’s is an even more customer centric organization focused on offering healthier choices for our customers at an affordable price.”
Deirdre enjoys spending time with her husband of nearly 20 years, and their son. She is an avid sports enthusiast who enjoys running, yoga, and swimming.
