Double Diamond's Chris Mastronardi, Caitlyne Johns, Paul Sabelli, and Emidio Cappussi Discuss New Flavor Grows Here™ Program
LEAMINGTON, ON – PMA Fresh Summit is an event that promises to pull out all the stops. From new products to strides in R&D and marketing initiatives, there is never a dull moment at this annual trade show. With the event just days away, Double Diamond Farms is ramping up for the Orlando spotlight with a fresh new look and full-line of great opportunities to transform produce departments.
Double Diamond Farms is recognized in the hothouse industry as one of the leader's in flavor, quality, and service. As the grower, packer, and shipper of premium hydroponic produce, the company's unrelenting passion for healthy produce, great flavor, and unsurpassed quality makes Double Diamond notable in the North American hothouse industry.
Caitlyne Johns, Director of Marketing, shares the recent developments with Double Diamond, and how the new tagline, “Flavor Grows Here ™” helps define the company’s vision.
“Our flavor-forward approach to product innovation has allowed us to continually succeed in bringing new elements of our program to market,” Caitlyne tells me. “With our goal of bringing quality, consistency, unique varieties, and fresh new packaging to our retail partners, we look forward to another amazing PMA Fresh Summit.”
So what are some of these exciting elements Caitlyne is talking about? Along with Double Diamond’s new tag line “Flavor grows here™,” a new user-friendly colorful and informative website to be launched this weekend, as well as an array of vibrant and tasty greenhouse produce offerings; the company is also debuting a new look across its portfolio of packaging.
“Our new packaging designs help to better represent our brand and differentiate our products among the competitive greenhouse segment,” Emidio Cappussi, Director of Sales, shares. “The new look is vibrant, eye-catching, and high-graphic and speaks to our goal of continuing to drive innovation forward.”
Amongst the new booth and display cases, you will be drawn in by the pops of colors, cool pastels, warm and dynamic color combinations, and of course the produce.
Double Diamond will also be highlighting a variety of products under the company’s gourmet and organic lines.
“We consider our team at Double Diamond experts at bringing the fresh flavor of greenhouse-grown produce to consumers across North America and our hand-picked specialized varieties of tomatoes, peppers, cucumbers and eggplant, speak to that commitment,” Chris Mastronardi, President/CEO, shares with me.
Under the company’s gourmet line, Double Diamond will be presenting items that include its Cimelio heirloom tomatoes, Diamond Sweet mini pepper, and Zebrino tomatoes.
Meanwhile on the organic front, “Double Diamond is excited to showcase organic mini cucumbers, Diamond SweetsTM, bell peppers, and TOV just to name a few of the many,” Director of Sales/New Business Development Paul Sabelli shares.
Need to see it to believe it? Check out the Double Diamond team and their array of new and unique products in Orlando, Florida, at PMA Fresh Summit booth #2981.
