SAN FRANCISCO, CA - Cold-pressed juicing system company Juicero just moved up Jeff Dunn, former President of Coca-Cola North America, to lead the business as CEO.

Dunn has been involved with the company since its inception, having been a member of the board from the get-go. Aside from his leadership experience with Coca-Cola, he has also served as President of Campbell Soup Company’s Campbell Fresh division.

"In a short period of time, Juicero has poised itself to reinvent not only the premium juice category, but more broadly the future of fresh food," Dunn said, according to San Francisco Business Times. "Since launching a mere six months ago, Doug and his senior executive team have built a strong foundation and are on the cusp of significant growth."

Doug Evans, Founder of the company, will remain Chairman of the Board, with Dunn stepping in as CEO officially on Oct. 31.

"Because of his deep experience building fresh produce and beverage businesses, Jeff is the ideal leader to execute the next phase of our ambitious vision," Evans said in a statement.

Evans, who has previously stated that a core passion of his is to help drive demand for organic produce, was recently a keynote speaker for the inaugural Organic Produce Summit in Monterey, CA, where he spoke on advocating not only organics, but raw foods in general.

The presentation came shortly after Juicero’s own public debut earlier this year after operating quietly for several years. Business Times reports that over this time, the company raised $100 million in capital to produce its high-end, wifi-connected juicer. Dunn stated that, at present, the company is doing well and showing "strong early revenue and monthly growth."

We at AndNowUKnow can’t wait to see where this latest move takes the company next.

Juicero