SALINAS, CA - Premier grower and shipper of fresh produce Tanimura & Antle has hired industry veteran Samantha Cabaluna as its new Vice President of Brand Marketing and Communications.

“I am honored to be a part of the Tanimura & Antle family,” said Samantha. “The legacy of this company is a powerful foundation that will continue to nurture innovation and bring more delicious, premium fresh produce to more family tables as the company grows. I’m thrilled to be asked to help catalyze that growth.”

According to a press release, Cabaluna will lead the company’s marketing and communications program, working closely with both President and CEO Rick Antle and Senior Vice President of Sales and Marketing Jeff Jackson, to keep the third-generation grower-shipper at the forefront of the produce industry.

“Samantha brings to Tanimura & Antle a brand marketer and communications expert with a proven record of wins,” stated Rick. “She has been a steadfast leader time after time. We are excited to have Samantha joining our team and the best is yet to come.”

Samantha previously served for nearly 14 years at Earthbound Farm, where she was instrumental in protecting the company’s brand, overseeing all communications and marketing initiative, packaging and graphic design, public relations, issues and crisis management, social media and web communications, as well as being the company’s primary spokesperson. 

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Tanimura & Antle