OXNARD, CA – Looking to further promote California avocados throughout the globe, Mission Produce has set its eye on improved technology to achieve its goal. The company announced that in this vein, it has expanded and improved its California grower website. 

"We are excited about our website launch and the information it provides for growers. Our goal is to create a better connection with growers by showing them the investments Mission has made to help promote California avocados both domestically and in export markets," said Keith Barnard, Director of Global Sourcing. 

The site is beneficial for both current Mission avocado growers and those interested in learning more about grower partnerships. According to a press release, the website boasts a single page format that is easy to navigate either through scrolling, or an interactive grid at the top. 

The website has an up-to-date calendar that lists all Mission Produce and California avocado industry events. Additionally, the site also features Mission’s collection of diverse and experienced field staff, so growers can connect with the best-suited staff member to their needs. 

"We believe that this new site will allow our growers to have a very informative experience as we continue to grow as a leader in the avocado category," continued Barnard.

Growers will also have access to a plethora of avocado growing information, tips, and food safety updates through the updated site.

Check out the new website for yourself, here.

Mission Produce